figure out how best to market your product before its launch identify problems that you may need to address find ways to make the launch more successful address any problems before the launch[2] X Trustworthy Source Kansas University Center for Community Health and Development Community-based research center focused on supporting public health development and education Go to source
Try giving him or her a name to personalize the process, and attempt to put yourself in his or her shoes. For example, you might identify your target customer as a 24 year old male from an upper-middle class family and call him Ayden. Try to determine the needs, behaviors, and even mindset of your target customer. [5] X Expert Source Brian HonigmanMarketing Consultant Expert Interview. 16 April 2021. For example, perhaps Ayden needs headphones that will block outside noise so that he can listen to music as he rides the subway to work each day. Try to identify your customer’s motivations, too. [6] X Expert Source Brian HonigmanMarketing Consultant Expert Interview. 16 April 2021. Think about where the customer hangs out both online and offline, so you can market in the right avenues and grab their attention. [7] X Expert Source Brian HonigmanMarketing Consultant Expert Interview. 16 April 2021.
Consider including cusp shapes in your packaging. Cusp shapes are pointy and sharp, so they make some people feel like they are in danger. Including these shapes on your packaging are an easy way to get customers to take a second look. [8] X Research source Stick to something simple. Busy designs may overwhelm customers, so having a simple looking package may also be a good way to go. [9] X Research source
Popular slogans include McDonald’s “I’m lovin’ it,” Nike’s “Just do it,” and Walmart’s “Save Money. Live Better. " One study found that the three main factors in creating a great slogan are clarity, creativity, and familiarity. [10] X Research source Try to keep these in mind as you create your slogan. Consider hiring a writer or communications specialist to come up with this slogan. It may save you time to employ someone with a remarkable command of language.
Consider the best way to allow people to test your product. For example, you might be able to show people the high quality of your headphones by setting up a kiosk in a mall and inviting passersby to try them out.
Product sheets should Include information regarding general usage, product components or ingredients, and any relevant safety warnings. For example, the product sheet might explain how to get the best quality sound out of the headphones and warn about the dangers associated with listening to music too loudly. Within reason, they can also be seen as extensions of a marketing campaign, and use words and images that will entice customers. For example, a headphone product sheet might use words like “crisp,” “powerful,” and “thumping” to describe the sound quality in a way that customers may find enticing.
Make sure that your website guides visitors to do what you want them to do. For example, do you want them to order your product? Do you want them to download your app? Make sure that there are multiple ways for your website visitors to do what you want them to do. [12] X Research source Consider hiring a skilled website designer. A website designer can make sure that your website is easy to navigate and professional looking.
The more forms of advertising you can obtain the better. Consider hiring a public relations or advertising firm to coordinate these advertising efforts for you.
Anything positive that these people say (or write) can be used to hype up your product launch. To contact someone influential who you would like to try out your product, try sending an email to the person. In the email, make sure that you introduce yourself, explain your product, and ask if the person would be willing to test it out and tell you what he or she thinks.
“Leaked” photos or mysterious tweets regarding your product create an atmosphere of intrigue that builds interest. Planting “news” stories about consumers are enthusiastically responding to free samples or trials can create momentum.
a bar or restaurant at the top of a skyscraper an avant-garde art gallery an infamous historical site a local street festival or fair online during a “cyber launch” during a flash mob[18] X Research source
